Supporting Tourism Growth & Community Vitality in Grey County
There’s no denying that tourism matters in Grey County. Visitor spending fuels local businesses, supports jobs, and helps sustain the places residents value most.
Grey County Tourism works alongside businesses, communities, and regional partners to strengthen our visitor economy while protecting what makes this place special. This page connects you with the tools, insights, and opportunities to grow—together.
Tourism by the Numbers
Tourism is a key economic driver across Grey County and the broader South Georgian Bay region.
- $1.19 billion in total annual visitor spending
- 8,337 jobs supported by the tourism sector
- 908 tourism‑related businesses, predominantly small and locally owned
- 21 million daily visits annually, including 1.89 million unique visitors
- A strong mix of day trips and overnight stays supports both peak and shoulder seasons
Tourism data helps guide marketing priorities, partnership decisions, and long‑term destination planning in Grey County.
Looking for deeper insights?
We work with municipalities, industry partners, and regional organizations to share available tourism data, including visitation trends, seasonal patterns, and sector‑level insights that support planning and decision‑making.
.jpg&w=3840&q=100)
How Partners Get Involved
Gather sets the direction for how Grey County tells its tourism story.
Participation is guided by readiness, alignment, and opportunities that strengthen visitor‑ready, bookable experiences. Grey County Tourism curates partnerships and initiatives that reflect Gather values and support long‑term destination goals.
Operators play an important role in this ecosystem by actively engaging with available tools, timelines, and priorities as they evolve.
Using the Gather Toolkit
To support consistent, high‑quality storytelling and experience development, we’ve created the Gather Toolkit a practical resource designed to help operators align with the brand and strengthen how their experiences show up in the visitor journey.
The toolkit supports operators by providing:
- Brand‑aligned language and visual assets
- Guidance on experience storytelling and readiness
- Tools to support visitor‑facing and bookable offerings
Opportunities for collaboration, content features, and campaigns are shaped through ongoing engagement and alignment with Gather priorities.
Events & Business Listings
Be Visible in the Visitor Journey
VisitGrey.ca is the County’s official tourism website and a primary tool visitors use to plan trips, discover experiences, and decide what to do while they’re here. Eligible tourism‑related businesses and events can be featured at no cost, helping ensure your offering is visible at key points in the visitor journey.
Submitting a business or event ensures inclusion on VisitGrey.ca but does not guarantee feature placement or promotion. Promotional opportunities are shaped by timing, readiness, alignment with Gather priorities, and overall marketing capacity.
Business Listings
A business listing helps visitors discover what you offer, understand when you’re open, and plan how your experience fits into their trip.
Listings should be:
- Visitor‑facing and tourism‑relevant
- Accurate, current, and clearly described
- Seasonal or year‑round, where applicable
Listings that are complete and aligned with Gather values are better positioned to support marketing, itinerary development, and content opportunities.
Events Listings
Events play a key role in driving visitation and creating reasons to travel throughout the year.
Submitting your event allows us to:
- Share it through VisitGrey.ca
- Consider it for seasonal promotion and round‑ups
- Support stronger planning around peak and shoulder seasons
Events should be public, visitor‑friendly, and clearly communicated with dates, locations, and details.
We're Here to Help
Questions about listings, events, partnerships, or tourism resources?
Our team is here to support operators and partners across Grey County.
Contact the Tourism Team
Partnership Tools
Tools, programs, and connections that support tourism growth, collaboration, and readiness across Grey County.
Stay Connected
Our Quarterly Industry Newsletter delivers relevant, practical updates directly to your inbox, including:
- Industry trends and tourism insights
- Training and professional development opportunities
- Grant and funding programs
- Campaign updates and partnership opportunities
- Regional and provincial tourism news
A Stronger Tourism System Together
Grey County Tourism works closely with Regional Tourism Organization 7 (RTO7) to align marketing, research, and business supports across the region. Through RTO7 partnerships, businesses may access:
- Regional marketing initiatives
- Industry training and research
- Programs like the T3 Accelerator
Business Supports in Grey County
The Business Enterprise Centre (BEC) supports entrepreneurs and small businesses at every stage, from startup to expansion.
Services include:
- Business planning and advisory support
- Workshops, seminars, and mentorship
- Tools to support long-term growth and sustainability
Work With Us
Grey County Tourism works collaboratively with tourism operators, event organizers, municipalities, and community partners to share authentic stories of place.
Partnerships and promotional opportunities are shaped by Gather priorities, visitor readiness, timing, and available capacity.
We focus on initiatives that support quality visitor experiences, sustainable tourism growth, and year‑round economic impact.