There's no denying that tourism matters here in Grey County. Visitor spending brings cash to our communities, creating jobs, enhancing the local economy and improving the quality of life for residents. Many amenities and local businesses that we take for granted everyday exist in part due to tourism: restaurants, cafés, hiking trails, parks, shopping, festivals, events, spas, museums, golf courses, transportation options and aquatic centers. At the same time, travel and tourism heighten cultural awareness, help create a sense of place for our communities and can provide shared experiences to connect friends and families across generations.